Strategic and Technical Marketing
At SoJust Solutions, we build campaigns with engaging touch points and tactics that improve customer retention and acquisition, promote your product and partners, and empower your teams and markets with accessible and adaptable content that resonates with customers.
GTM Acceleration
Meet the market with your best foot forward using our end-to-end Go-To-Market (GTM) Acceleration campaigns that help your teams launch with clarity, creativity, and customer-centric strategy. Whether you’re entering a new sector, releasing a new product, or refining positioning for an existing solution, we help you align messaging, assets, and seller enablement from day one.
Audience, competitor, and product analysis
Before you launch your campaign, we help you understand the market landscape, so your message resonates, and your offering stands out.
- Ideal customer profile development
- SWOT analysis and whitespace identification
- Persona development (buyer, user, influencer)
- Product positioning briefs and messaging architecture
- Competitive landscape summary (feature mapping, tone, benefits)
Launch and messaging strategy
To hit the ground running, you need a launch plan that’s creative, clear, coordinated, and conversion ready. We align your campaign goals with timing, teams, and tactics to amplify your impact.
- Stakeholder alignment and team briefings
- Messaging house and narrative frameworks
- Strategic campaign brief and launch checklist
- Positioning statements and value propositions
- Launch calendar with channel specific execution plan
Asset and sales enablement
We produce the assets your GTM motion needs to move — from pre-launch buzz to field follow-up and post-launch nurture.
- Email sequences
- Product or solution briefs
- Internal enablement decks
- Website or landing page copy
- Sales one-pagers and battle cards
- Customer-facing pitch decks and demo scripts
Partner and Field Marketing for Enterprise Organizations
Enable and empower your partners and field sellers with engaging and accessible launch materials and talking points with ‘better-together’ at the core of your messaging. Concurrently, support your community of ISVs, developers, and partners by helping them access Marketing Development Funds (MDF) to accelerate and subsidize co-sale campaigns.
Strategic positioning and messaging
Provide your customers with a compelling narrative about how your products or services complement each other with tailored data and insights for each vertical.
- Joint customer pain points
- Co-sell or co-delivery proof points
- Partner/Industry-specific personas and success metrics
- Complementary strengths for tech + services, infrastructure + app layer, provider + ISV, and more
Co-marketing campaigns
Amplify the capabilities of your partners and incentivize ISVs by alerting them to available Marketing Development Funds, reimbursement offers, and cloud credits.
- Partner landing pages and digital banners
- Awareness and enablement content for MDF
- Co-branded pitch decks and sales guides for field teams
- Marketplace launch materials customized to industry and platform
- Webinar campaigns, digital event support, and follow-up lead capture
Partner sales and field enablement
Align and accelerate sales with partner-specific content and assets that define and demonstrate the advantages of your platform or service.
- Campaigns-in-a-Box for partner sellers
- Training decks for internal BDRs and partner reps
- Tailored battle cards for each side of the partnership
Event Marketing
SoJust Solutions brings your brand to life no matter the format — in-person, digital, or hybrid. We support every phase of the event strategy and execution, from messaging frameworks and asset development to enablement kits and follow-up content. Whether you’re hosting a webinar series, staffing a trade show booth, or enabling field teams, we scale presence into performance, and convert keynotes into KPIs.
Event strategy and planning
Ensure your event aligns with your audience needs, partner goals, and pipeline metrics to get the best bang for your budget.
- Internal team briefing decks
- Audience targeting and persona alignment
- Content sequencing and event agenda strategy
- MDF-aligned event briefs and proposals for sponsored events
Pre-event content and promotion
Build buzz before the stage lights up with messaging that drives registration and reinforces your value.
- Speaker abstracts and bios
- Partner co-marketing assets
- Social copy and multi-step email campaigns
- Branded registration landing pages and CTAs
- Internal call scripts and outreach messaging
Onsite and in-session content
Equip your teams and speakers with tools that educate, engage, and convert — on stage and at the booth.
- Swag and sundry content
- Demo scripts and tech walkthrough decks
- Conversation guides and talk tracks for field reps
- Booth collateral (solution briefs, one-pagers, signage)
- Presentation decks (keynotes, breakout sessions, panel intros)
Post-event follow-up and nurture
The event may be over, but your momentum shouldn’t stop. We help you extend the value of your investment long after the lights have dimmed.
- Sales follow-up enablement guides
- Takeaway blog posts and recap decks
- Thank you emails and recap newsletters
- Post-event analysis and lead-generation
- Content atomization from recorded sessions
ISV/Cloud Marketplace
SoJust Solutions works with independent software vendors (ISVs) and Enterprise organizations in launching, optimizing, and promoting their presence on cloud platforms like Google Cloud Marketplace, AWS Marketplace, Microsoft Azure Marketplace, and Oracle Cloud Marketplace. From messaging architecture to GTM activations, we build the content and campaigns that help you stand out in the cloud.
Marketplace launch planning
We guide you through the strategic and technical requirements for launching on major cloud marketplaces so you can focus on building features.
- Cloud Marketplace launch checklist
- Internal alignment decks for sales teams
- Competitive positioning and value prop messaging
- MDF or co-sell planning briefs for partner managers
- Cloud-specific messaging frameworks (Google Cloud, AWS, Azure, Oracle)
Listing and content asset development
Let us craft compliant, compelling Marketplace listings that amplify your solution value into buyer-ready content optimized for discovery and conversion.
- Feature and pricing breakdowns
- Co-branded product and use case decks
- Solution briefs and one-pagers for cloud partners
- Marketplace listing descriptions aligned to your audience
Launch campaigns and ecosystem promotion
Once your product is live, we get you noticed by customers and partner managers alike with strategic assets and messaging designed to elevate your product above the noise.
- Partner-ready Campaign-in-a-Box assets
- Marketplace landing page copy and CTAs for your site
- Reseller-facing decks with positioning, incentives, and handoff plans
- Engaging emails to inform and activate your existing customer base
- ‘Now Available on Marketplace’ launch kits (press release, blog post, social copy)
Co-sell enablement and cloud GTM support
Build beyond your listing with a variety of partner and field assets that educate and inform cloud sales reps and customers about the value your product drives.
- Cloud partner battle cards
- Internal field guides for partner managers
- Lead routing strategy and GTM handoff materials
- Sales enablement decks tailored by cloud provider
- Regional/vertical repackaging of assets for cross-team usage
Ready to work with a high-impact, values-driven partner? Let’s talk about how we can help build your next campaign, augment your team, or tailor your strategy — together.
